Plastic Surgery

Comprehensive Digital Marketing Strategy for Plastic Surgery

1. Setting Up Google Business Profile (GBP)

Claim Your Profile: We ensure your profile is claimed and verified.
Complete All Information: We fill out every section, including business name, address, phone number, website, hours of operation, and a detailed description of your services.
Add Photos and Videos: We upload high-quality images of your clinic, staff, and before-and-after photos of procedures (with patient consent). Videos of patient testimonials and clinic tours can also enhance your profile.
Regular Updates: We keep your profile updated with any changes in hours, services, or special offers. Regularly post updates, news, and promotions to engage with potential clients.

Collecting Reviews

Request Reviews : We help you request reviews from satisfied patients on Google, Yelp, and other relevant platforms. Automate the Process : We implement automated systems to send follow-up emails or texts requesting reviews. We make the process simple with direct links to your review pages. Respond to Reviews : We manage responses to reviews, both positive and negative, to show that you value patient feedback and are committed to improving their experience.

Keywords to Target

Targeted keywords should be specific, high-intent, and often localized to attract the right audience. Here’s a list of effective keywords for various plastic surgery specialties:

General Plastic Surgery

1. Best plastic surgeon [City/Location]
2. Top-rated plastic surgery clinic [City/Location]
3. Board-certified plastic surgeon [City/Location]

1. Facelift surgeon [City/Location]
2. Rhinoplasty specialist [City/Location]
3. Eyelid surgery [City/Location]
4. Brow lift [City/Location]
5. Facial rejuvenation [City/Location]

Facial Procedures

Breast Procedures

1. Breast augmentation [City/Location]
2. Breast reduction [City/Location]
3. Breast lift surgery [City/Location]
4. Breast reconstruction [City/Location]

1. Botox injections [City/Location]
2. Dermal fillers [City/Location]
3. Non-surgical facelift [City/Location]
4. Laser skin resurfacing [City/Location]
5. CoolSculpting [City/Location]

Non-Surgical Procedures

Gender-Specific Keywords

1. Plastic surgery for men [City/Location]
2. Plastic surgery for women [City/Location]

1. Cosmetic surgery financing [City/Location]
2. Before and after plastic surgery [City/Location]
3. Minimally invasive cosmetic procedures [City/Location]
4. Affordable plastic surgery [City/Location]

Additional Keywords

SEO (Search Engine Optimization)

On-Page SEO : We optimize each page of your website for relevant keywords. This includes using keywords in titles, headers, meta descriptions, and throughout the content.

Content Marketing : We regularly publish high-quality blog posts, articles, and guides related to plastic surgery. Topics can include procedure overviews, patient testimonials, recovery tips, and industry news.

Local SEO : We focus on local SEO by including location-specific keywords and creating location pages if you serve multiple areas. Ensure your name, address, and phone number (NAP) are consistent across all online directories.

Mobile Optimization : We ensure your website is mobile-friendly, as many users will search for plastic surgery services on their mobile devices.

Technical SEO : We improve site speed, fix broken links, and ensure your website is secure (HTTPS).

Paid Ads (PPC)

Google Ads : We create targeted Google Ads campaigns using the keywords listed above. Use both search and display ads to reach potential clients. Social Media Ads : We utilize Facebook, Instagram, and YouTube ads to showcase before-and-after photos, patient testimonials, and video content about your procedures. These platforms are highly visual and can effectively attract potential plastic surgery patients. Remarketing Campaigns : We implement remarketing campaigns to target users who have previously visited your website but did not convert. This keeps your practice top-of-mind. Budget Management : We allocate a portion of your budget to test different ad formats and keywords, and continuously optimize based on performance data.

At helpmds.com, our goal is to enhance your plastic surgery practice’s online presence and reputation, attracting and converting more patients with a tailored digital marketing strategy.