Comprehensive Marketing Solutions for Podiatry Practices
At HelpMDs.com, we understand the importance of attracting qualified patients seeking specialized foot and ankle care. A well-optimized Google Business Profile (GBP) and targeted digital marketing campaigns are essential tools to achieve this.
Here’s how HelpMDs.com can help you stand out in the competitive healthcare landscape and connect with patients in your community:
- Comprehensive Profile Management
- Keyword Optimization for Local Visibility
- Engaging Content Strategy
- Positive Reputation Management
- Local SEO, Google Ads, Facebook Ads & Social Media Marketing
- Comprehensive Marketing Strategy
Comprehensive Profile Management
- Accurate Information: Our team ensures your podiatry practice’s NAP (Name, Address, Phone Number) is consistent across all platforms, maximizing local discovery for potential patients searching for “podiatrist near me.”
- Compelling Description: We craft a compelling business description that highlights your practice’s unique qualifications, areas of expertise (e.g., diabetic foot care, sports medicine, toenail fungus treatment), and patient-centered approach.
- Targeted Categories: We select the most relevant Google Business Profile categories to ensure your practice appears in the right searches, such as “podiatrist,” “foot and ankle specialist,” or “foot care.”
- Visual Storytelling: Showcase your modern and welcoming practice with high-quality images of your examination rooms, state-of-the-art equipment, and friendly staff.
- Detailed Service Listings: We ensure all offered services are clearly listed on your profile, including foot exams, diabetic foot care, toenail fungus treatment, orthotics, and sports medicine.
- Convenient Appointment Booking: We set up online or phone appointment options based on your preference, streamlining the patient journey.
- Clear Operating Hours: We ensure your practice’s operating hours are clearly stated, minimizing confusion for potential patients.
Keyword Optimization for Local Visibility
- Localised Power: We incorporate location-based keywords like “podiatrist [city name]” to ensure local patients find you easily.
- Condition-Specific Keywords: Our team includes relevant keywords that reflect the specific conditions you treat, such as “plantar fasciitis,” “bunions,” or “athlete’s foot.”
- Benefit-Driven Approach: We understand your patients’ concerns! We’ll include keywords that focus on patient aspirations like “pain relief,” “improved mobility,” and “healthy feet” to attract those seeking podiatry services.
Engaging Content Strategy
- Informative Posts: Our content marketing experts craft engaging and informative posts on various foot and ankle health topics, common conditions, and treatment options.
- Visually Appealing Content: We leverage high-quality images, infographics, and educational videos to increase user engagement and showcase your expertise in podiatry.
- Compelling Calls to Action: We craft clear calls-to-action that encourage viewers to book appointments, download informative patient guides, or learn more about specific foot and ankle conditions.
- Patient Success Stories: Feature success stories and testimonials from satisfied patients to build trust and social proof.
Positive Reputation Management
- Review Generation: We help you encourage satisfied patients to leave positive reviews on your Google Business Profile and other platforms.
- Responsive Communication: Our team helps you address all reviews, both positive and negative, promptly and professionally, demonstrating your commitment to patient care.
- Testimonial Power: We leverage positive reviews and testimonials in your marketing materials to build trust and social proof for potential patients.
Local SEO, Google Ads, Facebook Ads & Social Media Marketing
- Local SEO: Enhance your local search visibility and ensure consistent NAP information across online directories and platforms.
- Google Ads: Create targeted campaigns to reach ideal patients searching for podiatry services in your area.
- Keyword Optimization: Utilize relevant keywords to ensure your ads appear in front of the right audience looking for specific foot and ankle conditions or treatments.
- Ad Copy: Develop compelling ad copy that entices users to click and learn more about your practice’s expertise, personalized treatment plans, and commitment to foot and ankle health.
- Landing Page Optimization: Create landing pages that are optimized for conversions and align with your ad messaging, highlighting your services and patient-focused approach.
- Facebook Ads: Target your ideal audience based on demographics, interests, and health concerns. Utilize various ad formats to engage your audience with educational content, patient testimonials, and tips for healthy feet.
- Social Media Marketing: Maintain an active presence on social media platforms like Facebook and Instagram. Regularly share informative content, answer patient questions, and promote healthy foot care habits.
- Retargeting: Target users who have visited your website or interacted with your ads to increase conversions and schedule appointments.
Comprehensive Marketing Strategy
- Customized Approach: Develop a tailored marketing strategy based on your podiatry practice’s unique goals and areas of specialization.
- Performance Tracking: Monitor the performance of your campaigns to measure ROI and make data-driven adjustments.
- Continuous Optimization: Regularly analyze and optimize your campaigns to improve results and maximize your marketing budget.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
what you get
What is included in our paid search marketing services?
When you partner with Numerique, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
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PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
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Remarketing services
At Numerique, we specialize in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
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Geofencing ad services
Numerique is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.
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Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
